01
Phase 1
Discovery and IA: weeks 1–2.
— CASE STUDY
Case Study: Website Rebuild for a Thane SME
A Thane-based SME needed a modern website that sales could trust — fast, mobile-ready and wired to enquiry tracking instead of a legacy brochure that broke on phones.
SME · Web Rebuild
Overview
The company’s old site was slow, hard to update and disconnected from CRM and analytics. Leadership wanted a rebuild that supported both local credibility and future digital marketing without overbuilding custom features.
The Challenge
- Legacy WordPress theme caused mobile layout issues and plugin conflicts.
- Service pages were outdated and not editable by the internal team.
- Forms submitted to email inboxes with no CRM or event tracking.
- No component system — every new page required developer time.
Objectives
- Launch a performant, mobile-first site with clear service and contact paths.
- Give marketing a CMS they could update without breaking layouts.
- Integrate forms, analytics events and basic CRM handoff.
- Preserve SEO equity from existing indexed URLs where possible.
Starting Situation
Technical audit of the legacy site, URL inventory, analytics review, and workshops with sales on which pages influenced deals. Scope was prioritised to avoid a year-long rebuild.
Our Strategy
- Migrate to a maintainable stack with reusable page sections.
- Map 301 redirects for retired URLs and merge thin duplicates.
- Build service templates with FAQs, proof blocks and strong CTAs.
- Instrument forms, calls and key button clicks before launch.
- Phase 2 backlog for blog and resource hub after core pages ship.
What We Implemented
SEO strategy
- Redirect plan for legacy URLs and parameter cleanup.
- Title, meta and heading patterns for service and location pages.
- XML sitemap and robots.txt aligned to new IA.
Local SEO / GBP
- Added Thane-focused contact and service-area context on key pages.
- Embedded map and NAP blocks consistent with Google Business Profile.
- Local schema where appropriate for the primary office location.
Website & content
- Rewrote service pages with sales-approved messaging and FAQs.
- Created case-style proof sections without naming clients.
- Built a simple blog template for future thought leadership.
Execution
02
Phase 2
Design, build, content migration: weeks 3–8.
03
Phase 3
QA, tracking validation, staged launch with redirect checks.
Results
- Mobile usability issues reported by sales dropped after launch.
- Marketing could publish updates without developer bottlenecks.
- Enquiry tracking became visible in analytics for the first time.
- No invented traffic or conversion lift percentages are included.
Note: BERT does not publish invented percentages or rankings. Detailed metrics stay with the client.
Key Insights
Insight
SME rebuilds succeed when scope is tied to sales paths, not feature wishlists.
Insight
Redirect discipline protects years of incidental SEO equity.
Insight
Tracking should ship on day one — retrofitting is painful.
Why This Approach Worked
The site was engineered as a marketing asset with editable templates and measurable enquiry flows.
Conclusion
Thane SMEs that rebuild around maintainability, redirects and tracking create a foundation every later marketing channel can use.
Related Services
Related Industries
Related Locations
Local service pages
Related Resources
— LET’S GROW TOGETHER
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