01
Crawl & indexation
Coverage errors, canonicals, sitemaps, robots, parameter sprawl.
— GUIDE
SEO Audit Checklist: What to Inspect Before You Scale Content
Content cannot fix a site that search engines struggle to crawl or users refuse to convert on. Audit first.
Guide · SEO Audit
Content cannot fix a site that search engines struggle to crawl or users refuse to convert on. Audit first.
Step-by-step
02
Performance & UX
Core web vitals, mobile usability, broken CTAs.
03
On-page money templates
Titles, H1s, internal links, thin/duplicate templates.
04
Content inventory
What ranks, what converts, what should be merged or removed.
05
Measurement integrity
Analytics, Search Console, call tracking, CRM UTM discipline.
Best practices
Move in sequence, assign owners, and measure outcomes your operators recognise — not vanity screenshots alone.
Common mistakes
- Audits with no prioritised backlog
- Ignoring conversion paths
- Publishing more before fixing index bloat
Related resources
Local service pages
— QUESTIONS PEOPLE ASK
Frequently asked questions
How long should an audit take?
Depends on site size — the deliverable should include a ranked action list.
Do I need an agency audit?
Internal teams can run checklists; agencies help with prioritisation and benchmarking.
What comes after the audit?
A 30-60-90 execution plan with owners.
— LET’S GROW TOGETHER
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Book a free strategy call — or message us on WhatsApp for a faster start.