01
Phase 1
Week 1–2: feed fixes, tagging audit, campaign restructure plan.
— CASE STUDY
Case Study: PPC for a Bangalore Ecommerce Brand
A Bangalore-headquartered D2C brand needed paid media structure across Google and Meta that protected margin while scaling discovery beyond one hero SKU.
Ecommerce · PPC
Overview
The brand relied heavily on a few winning creatives and broad campaigns. As the catalog grew, account sprawl, inconsistent product feeds and weak remarketing made it hard to know which spend was actually efficient.
The Challenge
- Shopping and search campaigns competed for the same queries.
- Product feed errors caused disapprovals during peak sale windows.
- Remarketing pools were too small because tagging was incomplete.
- Creative testing was ad hoc with no documented learnings.
Objectives
- Organise PPC accounts by catalog priority and margin bands.
- Stabilise product feeds and landing-page parity for top categories.
- Build remarketing and prospecting paths that could scale with inventory.
- Report on contribution using analytics views the finance team already used.
Starting Situation
Full account export, feed audit, margin-tier SKU mapping with merchandising, and review of historical sale-period performance. Alignment on which metrics were decision-grade vs directional.
Our Strategy
- Separate brand, category and prospecting campaign layers with clear budgets.
- Fix feed titles, custom labels and availability signals for priority SKUs.
- Launch structured creative tests on Meta with offer and PDP alignment.
- Expand remarketing via improved event coverage and audience rules.
- Weekly merchandising sync to pause low-stock items from paid rotation.
What We Implemented
SEO strategy
- Ensured paid landing URLs matched canonical category pages.
- Resolved duplicate PDP parameters that confused attribution.
- Coordinated category page speed fixes affecting Quality Score.
Local SEO / GBP
- Not primary — brand shipped pan-India with Bangalore as HQ.
- Geo bid adjustments tested only for high-density metros on select offers.
Website & content
- Briefed short-form video variants for hero categories.
- Aligned promo copy with on-site offer terms to reduce bounce.
- Built ad-to-PDP message match checklist for launches.
Execution
02
Phase 2
Week 3–5: relaunch core campaigns, remarketing pools, creative tests.
03
Phase 3
Ongoing: weekly SKU reviews, sale playbooks, monthly finance alignment.
Results
- Feed disapprovals during launches became easier to diagnose and fix.
- Merchandising and paid media shared one priority SKU list.
- Reporting separated prospecting from retention more clearly.
- No fabricated ROAS, CPA or revenue figures appear here.
Note: BERT does not publish invented percentages or rankings. Detailed metrics stay with the client.
Key Insights
Insight
Ecommerce PPC breaks when feeds and PDPs are treated as afterthoughts.
Insight
Margin-aware campaign tiers beat one-size-fits-all budgets.
Insight
Creative testing needs a log — otherwise teams repeat the same guesses.
Why This Approach Worked
Spend followed catalog economics and fixable infrastructure instead of whichever ad happened to win last week.
Conclusion
Growing D2C brands in Bangalore benefit when PPC is run as catalog operations — feeds, tags, creatives and finance views in sync.
Related Services
Related Industries
Related Locations
Local service pages
Related Resources
— LET’S GROW TOGETHER
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