Case Study: Google Ads for a Navi Mumbai Healthcare Clinic

This clinic already invested in local SEO but wanted faster coverage for high-intent service queries while new organic pages matured. Google Ads had run before with loose geo targeting and landing pages that did not match patient intent.

• Campaigns mixed awareness and conversion goals, making budget allocation unclear.
• Landing pages reused homepage copy instead of service-specific appointment paths.
• Call and form conversions were under-tracked, so optimisation relied on clicks.
• Ad copy risked overclaiming outcomes in a regulated healthcare context.

• Capture high-intent appointment searches for priority clinic services in Navi Mumbai.
• Build compliant ad copy and extensions aligned with real services offered.
• Tighten geo targeting to practical catchment areas around the clinic.
• Connect reporting to calls, forms and front-desk feedback — not vanity CTR.

We audited the existing account structure, conversion actions, search term reports and landing-page fit. A workshop with clinic staff clarified which services were bookable, which queries were low quality, and what language was acceptable in ads.

• Restructure campaigns by service intent with separate budgets for branded vs non-branded.
• Write ad groups around patient questions — symptoms, visit type, location — without promises.
• Deploy call extensions, location assets and sitelinks to real service pages.
• Introduce negative keyword lists from historical search term waste.
• Review search terms weekly with clinic input on enquiry quality.

• Campaign structure became easier for the clinic team to understand and approve.
• Enquiry quality feedback loops improved once call tracking gaps were closed.
• Ad messaging aligned with services the clinic could actually deliver.
• No fabricated CPL, conversion rate or lead volume figures are published here.

Note: BERT does not publish invented percentages or rankings. Detailed metrics stay with the client.

Paid search was rebuilt around bookable services and measurable enquiry paths the clinic recognised as real.

Clinics in Navi Mumbai can use Google Ads responsibly when structure, compliance and landing-page fit are treated as one system — not a separate media buy.