01
Phase 1
Month 1: tracking fixes, calendar, priority program page upgrades.
— CASE STUDY
Case Study: Digital Marketing for a Pune Education Institute
A Pune institute needed integrated digital marketing across search, social and content so enrolment teams could explain where enquiries originated and which programs deserved focus.
Education · Digital
Overview
The institute ran isolated tactics — occasional SEO blogs, sporadic Meta boosts, and Google Ads during admission windows — without shared tracking or program-level messaging. Counsellors struggled to prioritise follow-ups.
The Challenge
- Program pages competed with blog posts for the same keywords.
- Admission campaigns turned on late with rushed creative each cycle.
- Social content did not map to counselling scripts or open-house dates.
- Analytics could not attribute enquiries to specific programs reliably.
Objectives
- Unify SEO, paid and social under one annual admission calendar.
- Clarify program positioning pages counsellors could share in follow-ups.
- Improve tracking for calls, forms and WhatsApp from digital sources.
- Build content that answers parent and student research questions.
Starting Situation
Stakeholder workshops with admissions and faculty leads, analytics audit, keyword research by program, and review of prior year channel spend versus enquiry notes.
Our Strategy
- Create a channel calendar aligned to intake cycles and event dates.
- Upgrade program landing pages with curriculum, outcomes and FAQ clarity.
- Run always-on local search with seasonal paid bursts before deadlines.
- Use social for student stories, faculty expertise and campus life — not only ads.
- Monthly reporting by program interest, not just total leads.
What We Implemented
SEO strategy
- Resolved cannibalisation between blogs and program URLs.
- Structured internal links from guides to application pages.
- Improved mobile performance on enquiry forms during peak season.
Local SEO / GBP
- Optimised Google Business Profile for campus visits and counselling hours.
- Local content for Pune students including commute and hostel context.
- Mapped near-campus landmarks in FAQ content where helpful.
Website & content
- Produced admission guides, alumni story templates and faculty interviews.
- Standardised CTA blocks across program pages.
- Created social snippets counsellors could resend in WhatsApp threads.
Execution
02
Phase 2
Month 2–3: SEO content sprints and paid/social launch for upcoming intake.
03
Phase 3
Ongoing: seasonal optimisations, open-house promos, monthly admissions reviews.
Results
- Admissions gained a shared calendar instead of last-minute channel scrambles.
- Program pages became usable assets in counselling conversations.
- Channel reporting improved enough to shift budget toward working themes.
- No invented enrolment growth or CPL figures are included.
Note: BERT does not publish invented percentages or rankings. Detailed metrics stay with the client.
Key Insights
Insight
Education marketing needs cycle planning — sporadic bursts waste trust.
Insight
Counsellor-ready pages convert better than generic brand storytelling alone.
Insight
Attribution should be honest about multi-touch parent-student journeys.
Why This Approach Worked
Channels stopped competing and started reinforcing the same program stories admissions already told on calls.
Conclusion
Pune institutes that integrate digital marketing around admission cycles and counselling workflows make every enquiry easier to qualify and nurture.
Related Services
Related Industries
Related Locations
Local service pages
Digital Marketing in Pune
Social Media Marketing in Pune
Digital Marketing in Mumbai
Social Media Marketing in Mumbai
Related Resources
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