— CASE STUDY

Case Study: GEO + SEO for a B2B Software Company

A B2B product team needed classic SEO plus readiness for AI answer engines citing vendors during evaluation research.

B2B · GEO + SEO

Client: Anonymised B2B software company Industry: Financial Services Location: Bangalore / remote buyers Primary service: GEO Services

Overview

Buyers researched solutions in Google and increasingly in AI assistants. The company’s site had product pages but weak topical depth and unclear entity signals.

The Challenge

Thought-leadership lived on LinkedIn, not on owned URLs.
Comparison and use-case pages were thin.
No structured approach to being cited in AI answers.
Pipeline attribution from organic/AI-assisted discovery was fuzzy.

Objectives

Build durable topical clusters around use cases and comparisons.
Improve extractable, citation-friendly explanations on key pages.
Align SEO and GEO workstreams under one roadmap.
Support SQLs with educational assets sales could share.

Starting Situation

Interviewed sales for objections, audited SERPs and sample AI answers for category queries, reviewed technical health and schema, prioritised pages by pipeline influence.

Our Strategy

Dual SEO+GEO program: rankings + citeability.
Use-case and comparison pages with clear, sourced explanations.
Entity clarity (organisation, product, authors where real).
Internal links from blogs into product and demo paths.

What We Implemented

SEO strategy

Technical cleanup on docs/blog sprawl.
On-page upgrades for commercial intent queries.
Authority outreach only where relevant (no fake HARO claims).

Local SEO / GBP

Secondary — Bangalore presence pages only where useful for hiring/partner trust.

Website & content

Answer-first sections that AI systems can quote accurately.
FAQs mirroring sales discovery questions.
Updated definitions pages for category terms.

Execution

Phase 1

Messaging and cluster map with marketing + sales.

Phase 2

Ship cornerstone use-case pages.

Phase 3

Iterate based on search performance and sales reuse — not vanity traffic alone.

Results

Sales received clearer URLs to send prospects mid-evaluation.
The company had a practical GEO checklist beyond buzzwords.
SEO priorities finally matched pipeline themes.
AI citation counts and traffic deltas are measured privately; we do not invent them publicly.

Note: BERT does not publish invented percentages or rankings. Detailed metrics stay with the client.